Who is Coach Jb and why the little "b"?

I was born and raised in Western Pennsylvania, lived and trained in the mountains of Vermont and Colorado and have participated in athletics and competition all my life.  After graduating from Penn State University, I moved to Colorado to continue my career as a PGA Golf Teaching Professional and AASI Certified Snowboard Instructor.  I lived in Breckenridge Colorado (where I picked up the nickname ‘JB’) and worked for the Resort as a Staff Trainer before moving back to the Pittsburgh area in 2005 (I now live in Denver, CO).  I started racing the next winter in the USASA Mason/Dixon Series in Boardercross.  I was able to combine all my years of experience in all-mountain and freestyle riding to become a successful Boardercross competitor.

Along the way I’ve been involved nationally with the American Association of Snowboard Instructors (AASI) as a member of a task force to rewrite/revise the National Education Manual, served on the National Education Advisory Council as the Snowboard Seat and contributed several instructional articles to their national publication ‘The Pro Rider’ (now ‘32 Degrees’).  I was also a candidate for the AASI National Demo Team try-outs (2004). 

The small ‘b’ comes from signing text messages and not bothering to hit the ‘capitals’ button. The big ‘J’ and small ‘b’ (Jb) reminded me of an element symbol from the periodic table.  What was first a kind of quick, funny signature, developed into the idea that my mountain lifestyle and passion for winning were strong elements of who I am inside.  I believe that the mountains and being a dominant SBX racer are elements of my existence and the ‘Jb’ “element symbol” is a constant reminder to me of where my focus and drive is directed whether it’s during training or competitions.

I’ve studied a wide variety of physical training methods to further develop my personal strength, speed, endurance and power for mountain sport applications (I still have a passion for improving my training knowledge and experience to this day).  Seeing my creative training programs and progress in (and out of) the gym often prompted athletes I coached, friends and co-workers in the mountain sport community (skiers, boarders, mountain bikers, etc.) to ask for help in preparation for their own sports passions (or to just get in better shape period).

Becoming an NSCA Certified Personal Trainer (see NSCA page) and starting my business, Peak Performance Personal Training (see Peak Performance Personal Training page), was the natural ‘next step’ as a Coach.  There’s no better way to share my mountain and athletic experience with others than by helping them become true Mountain Athletes.  

Have you experienced your inner Mountain Athlete?

Jeff “Coach Jb” Brier
NSCA – Certified Personal Trainer
AASI – Level III Certified Coach (snowboard)
AASI – Level I Certified Freestyle Specialist
USASA – Level 200 Coaching Credentials
PSIA – Level I Nordic Downhill Certified Coach (telemark)